Category Archives: Publishing (Print & Online)

Department of Defense battles for alternative fuels

Tessa Knight, a cadet of the US military academy is on a Portland-bound United Airlines flight after completing her final semester of her second year. Fatigued and weary, Knight says, “I feel miserable. I have just given a very tough … Continue reading

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One goal, two approaches: Virgin Media and Cisco tackle sustainability

By Karuna Kumar “I’m a firm believer that sustainability should be about opportunities and not sacrifices and with creativity, innovative thinking and passion, we can actually create a better future. That’s what gets me up in the morning and it’s … Continue reading

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Inside Story on NOTW hacking scandal

By Karuna Kumar “Everyone knows how the Rupert Murdoch story ended: with a kind of giant heave of revulsion at what his employees had been up to and with a multi-million pound merger stopped in its tracks by the most … Continue reading

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Coca-Cola Enterprises engages employees across Western Europe

By Karuna Kumar It’s black. It’s fizzy. It’s what 85% of the population world over can’t live without: Coca-Cola. Based in Atlanta, the Coca-Cola Company produces the concentrate that is sold to licensed Coca-Cola bottlers throughout the world. One such … Continue reading

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World Food Programme communicates to fight African food crisis

By Karuna Kumar Some flee their homes in the face of war or civil strife; others may be the victims of natural disasters like floods, droughts, earthquakes and hurricanes. They all comprise one billion people across the world who struggle … Continue reading

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RSAnimates go viral

By Karuna Kumar Some things in life are better seen than read. RSAnimates is an initiative that was sparked off in December 2009 by the Royal Society of Arts (RSA). With its new strapline, 21st century Enlightenment, the RSA seeks … Continue reading

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Lloyds Banking Group goes back to school

By Karuna Kumar If an army of bankers marched into a local school and decided to run it for a day, the first impression one would draw is that of utter chaos or a callously designed PR campaign. That was … Continue reading

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How the United Nations communicates in a transnational world

By Karuna Kumar Born out of the disillusionment that surrounded the Second World War, was an ambitious structure expected to preserve global security – the United Nations. The idea was to create a peaceful global order that would act as … Continue reading

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Creating one internal culture at Thomson Reuters

By Karuna Kumar It was a marriage in 2008 that made it a multinational firm employing over 55,000 employees across 100 locations and reporting revenues of $13.1 billion for 2010. It identifies itself as the world’s leading source of intelligent … Continue reading

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International Committee of the Red Cross in Action

By Karuna Kumar In 2003, when the US and its allies chose to wage war on Iraq, it was a situation of armed conflict. Another armed conflict ensued in January 2009, when the Gaza war kicked off between Hamas and … Continue reading

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