India’s biggest online retailer, Flipkart, took just 10 hours to hit its target of $100 million in gross merchandise value (GMV), or the value of goods sold, on Monday, when it hosted its Big Billion Day sale. The day saw significant offline and online activity by rivals Snapdeal and Amazon’s local operation, confirming that e-commerce wars are the contemporary version of the cola or soap wars.
FT- WSJ
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